When I list your property,
I intend to use a
23-Point "Top Dollar Marketing Plan"
My Objectives:
- To expose your home to the maximum number of interested and capable buyers;
- To educate all interested prospects on the unique features and lifestyle benefits your home offers;
- To help you get the highest possible sales price for your home;
- To make the listing and sales process easy, convenient, and problem-free for you;
- To educate and assist you in the most effective ways to present your home for the greatest buyer impression.
- Submit your home listing for exposure to thousands of active agents in the Multiple Listing Service System;
- Present copies of your home listing to all of our company's active agents who work each day with interested and capable buyers;
- Present you with professional advice on presenting your home to show exceptionally well, and sell for the greatest possible price;
- Maximize showing exposure through professional signage;
- Enhance convenience of buyer viewing by placing a lockbox on your home;
- Promote your home to the public through Open Houses;
- Educate you and potential buyers on the numerous methods of financing the purchase of your home;
- Suggest constructive changes to your home to make it more appealing (and a sale more likely) to interested buyers;
- Send a personalized letter to residents in your neighborhood (if appropriate) promoting the features and lifestyle benefits of your home;
- Keep you educated and up-to-date on listing and selling market conditions in your area;
- Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.;
- Track all home showings;
- Follow-up on all agents who have shown your home to answer questions and further motivate buyer interest;
- Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase;
- Represent you in contract negotiations with buyers to help generated the highest selling price for the home;
- Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing;
- Personally deliver your proceeds check at closing of your home;
- Maintain closing records for any future needs, making it easier at tax time;
- Respond to all calls and inquiries on your property quickly with accurate information and an invitation to view your home if appropriate;
- Personally attend showing when possible, adding additional representation to the property;
- To use digital pictures to enhance your webpage on www.lillianswanson.com;
- To keep the successful sale of your home uppermost in my mind;
- To make the entire process as easy and comfortable as possible!


