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PROFIT FROM MY MARKETING PLAN

When I list your property,
I intend to use a

23-Point "Top Dollar Marketing Plan"

My Objectives:
  1. To expose your home to the maximum number of interested and capable buyers;
  2. To educate all interested prospects on the unique features and lifestyle benefits your home offers;
  3. To help you get the highest possible sales price for your home;
  4. To make the listing and sales process easy, convenient, and problem-free for you;
  5. To educate and assist you in the most effective ways to present your home for the greatest buyer impression.

Marketing Plan Elements

  1. Submit your home listing for exposure to thousands of active agents in the Multiple Listing Service System;
  2. Present copies of your home listing to all of our company's active agents who work each day with interested and capable buyers;
  3. Present you with professional advice on presenting your home to show exceptionally well, and sell for the greatest possible price;
  4. Maximize showing exposure through professional signage;
  5. Enhance convenience of buyer viewing by placing a lockbox on your home;
  6. Promote your home to the public through Open Houses;
  7. Educate you and potential buyers on the numerous methods of financing the purchase of your home;
  8. Suggest constructive changes to your home to make it more appealing (and a sale more likely) to interested buyers;
  9. Send a personalized letter to residents in your neighborhood (if appropriate) promoting the features and lifestyle benefits of your home;
  10. Keep you educated and up-to-date on listing and selling market conditions in your area;
  11. Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.;
  12. Track all home showings;
  13. Follow-up on all agents who have shown your home to answer questions and further motivate buyer interest;
  14. Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase;
  15. Represent you in contract negotiations with buyers to help generated the highest selling price for the home;
  16. Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing;
  17. Personally deliver your proceeds check at closing of your home;
  18. Maintain closing records for any future needs, making it easier at tax time;
  19. Respond to all calls and inquiries on your property quickly with accurate information and an invitation to view your home if appropriate;
  20. Personally attend showing when possible, adding additional representation to the property;
  21. To use digital pictures to enhance your webpage on www.lillianswanson.com;
  22. To keep the successful sale of your home uppermost in my mind;
  23. To make the entire process as easy and comfortable as possible!